Bargaining rationale for cooperative generic advertising*

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Bargaining rationale for cooperative generic advertising*

© 2007 The Authors Journal compilation © 2007 Australian Agricultural and Resource Economics Society Inc. and Blackwell Publishing Ltd doi: 10.1111/j.1467-8489.2007.00385.x Blackwell Publishing Ltd Oxford, UK AJAR ustralian Journal of Agricultural and Resource Economics 1364-985X © 2007 The Author Journ Compilat on © 2007 A str lian Agricultural and Resource Economics Society Inc. and Blackwell...

متن کامل

Cooperative Search Advertising

Channel coordination in search advertising is an important but complicated managerial decision for both manufacturers and retailers. A manufacturer can sponsor retailers to advertise his products while at the same time compete with them in position auctions. We model a manufacturer and retailers’ cooperation and intra-brand competition in advertising, as well as inter-brand competition with oth...

متن کامل

a simple semi-dynamic cooperative bargaining approach

the area of bargaining mechanisms has been well explored in both multi-agent systems and economics. in bargaining, participants raise/reduce their offers until an agreement is hopefully reached. in this dynamic environment, finding superior agreements without having the knowledge about the strategic private information of the counterpart is considerable. in this paper, we present a simple semi-...

متن کامل

Generic Advertising for the Seafood Industry

The seafood industry is one part of the food industry competing for consumer protein demand. Generic advertising or promotion offers one approach to expand that demand. Generic promotion programs focus on market expansion involving an entire industry or segment. They involve advertising directly to the final consumer or to institutional or retail buyers, or promotion programs to accompany other...

متن کامل

Stochastic cooperative advertising in a manufacturer–retailer decentralized supply channel

This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: The Australian Journal of Agricultural and Resource Economics

سال: 2007

ISSN: 1364-985X,1467-8489

DOI: 10.1111/j.1467-8489.2007.00385.x